Published on 17 April 2013
Manila Times

Real estate giant Ayala Land Inc. (ALI) is eyeing Rizal, Pampanga and Batangas, among other provinces in Luzon, as prospective areas for expansion in a year or two, a company top official said.

“We are going to go the East, including Rizal,” ALI President and Chief Executive Officer Antonino Aquino said. “In maybe a year or two,” he said.

Aquino also said that in expanding to the aforementioned areas, “there are still some discussions that have to be finalized,” emphasizing that the firm’s specific targets are places where there are going to be a lot of new infrastructure that’s going to be developed.

“[ALI focuses on] the major land infrastructure and the moment that it is in place, we would probably be looking very closely to Rizal. I think you will see us in Bulacan—the Eastern Bulacan corridor and the original Bulacan. We will be in each of those nodes,” he said.

“It would potentially be a mix [of all ALI’s businesses under different segments] in those players – Bulacan, Pampanga, Cavite, Batangas,” Aquino added.

He mentioned that ALI intends to precisely have sub-districts in all the major urban locations in the country.

“The way to describe it, we started out in Makati, and then we went to Alabang, and then we had developments in Bonifacio, and then we had developments in Nuvali. So you might say that the initial directions were pointing South but today, you are now seeing us going or pointing to all the directions in the compass,” Aquino said.

“We are going to be in the North, we are going to be in the East, West. We are going to leapfrog all of those other locations in Visayas and Mindanao,” he further said.

Meanwhile, ALI is also looking to launch its affordable hotel brand in the fourth quarter of this year, specifying that it intends to boost its presence in the tourism industry.

“By next year, we should have 2,000 rooms and we hope to be able to ground break the affordable brand by fourth quarter of this year,” said Junie Jalandoni, president of the hotels and resorts arm of ALI.

Jalandoni added that Ayala Land Hotels and Resorts will offer affordable-brand hotels that it intends to launch Alabang, Bacolod and Iloilo.

“Maybe by next year, we are up and running,” he added.

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