Alviera township to create 5,000 new jobs in initial development



Ayala Land, Inc. (ALI), in partnership with Leonio Land, has launched Alviera, a 1,100-hectare masterplanned community that will generate as much as 5,000 new jobs as it begins its first phase of development. The property is envisioned to catapult Porac as the new growth center of Central Luzon and a major hub for commercial and business activity with its strategic location and seamless accessibility via NLEX and SCTEX.

Alviera is just 5 minutes away from Clark Airport, 45 minutes from Subic Freeport and 20 minutes from Angeles City and San Fernando City. Alviera is also just 1.5 hours away from Quezon City.

Phase one of the development will include a PEZA-registered industrial park, two universities, residential communities and a country club. Phase one investment is estimated at P8 billion for ALI and its partners over three years.
Alviera is expected to create a community with about 20,000 office and industrial workers, 65,000 residents, and 20,000 students over the next 20 years of development.

The Alviera Industrial Park will cover 30-hectares right at the entrance of the development. It will offer locators the opportunity to purchase, and not just lease, industrial lots. Standard factory buildings (SFBs) will also be available for lease.
“Local businesses with products for export have already expressed interest in locating to the Alviera Industrial Park. We hope to attract international manufacturers in light industries as well, perhaps from Korea and Taiwan,” said Rowena Tomeldan, ALI Vice President and head of the Commercial Business Group.

All three ALI residential brands: Ayala Land Premier, Alveo Land, and Avida Land will develop residential communities catering to a wide ranging market. Ayala Land Premier is set to create another Forbes Park with average lot cuts at 800 sqm. Young families might prefer Alveo Land units beside a Manila-based school. Avida Land will offer affordable house and lot packages. Over 1,500 residential units will rise in Alviera Phase 1.

The Alviera Country Club will be built in a highly elevated area about 6 hectares in size, with swimming pools, sports facilities, spa and sauna, function halls and restaurants. It will offer great views of the Porac Mountain Range and the future Alviera Town Center. The country club is envisioned to gather the whole Alviera community together.

Holy Angel University (HAU) and Miriam College (MC) will be the first educational institutions in Alviera. HAU, Pampanga’s largest university and known for its business and engineering programs, will offer the same quality programs in Alviera while Miriam College, a progressive school which has campuses in Quezon City and NUVALI, will be exploring new learning systems in the creative fields. Both HAU and MC will offer programs for grade school, high school, and college in sprawling campuses.

There will also be a mall, office buildings, hotel, hospital, transport terminal, and parks later in the development.
“We are known for large-scale, masterplanned, mixed-use and sustainable communities that become thriving economic centers in their respective regions. These growth centers serve as platforms for Ayala Land’s various product offerings, integrating into thriving communities that generate value over time,” said ALI Vice President and head of Strategic Landbank Management Group Meean Dy.

ALI has established many northern developments including world-class malls TriNoma and Fairview Terraces, MarQuee Mall in Angeles, Pampanga, and Harbor Point in the Subic Bay Freeport Zone. Residential communities such as MarQuee Place and MarQuee Residences, condo living in Vertis North, and Altaraza in San Jose del Monte, Bulacan all point to ALI’s vision of northern growth.
With Alviera, its first large-scale estate development in the region, ALI and Leonio Land, will bring an enhanced quality of living for even more people in the region.


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