Ayala Land to build resort hotel in El Nido
By Doris Dumlao, PDI


PROPERTY giant Ayala Land Inc. has broken ground for a 150-room beachfront Seda resort-hotel—the first resort line under this homegrown hospitality brand—alongside a retail strip at master-planned Lio Tourism Estate in El Nido, Palawan.

“We are creating the beginnings of a tourist town destination,” Jose Emmanuel Jalandoni, ALI senior vice president and group head of commercial business, said in a text message.

Seda Lio, which aims to make El Nido more accessible to Filipinos with a target room rate of $175 per night, is expected to open by 2017, but the retail strip may open by the end of this year. It aims to serve families and the MICE (meetings, incentives, conferences and exhibitions) wholesale market.

The retail strip will have two buildings with two floors each, opening up 3,170 square meters of gross leasable area. It will have 36 retail slots offering daily essentials, homegrown dining options and various brands that complement resort living, based on an ALI primer. Ground-breaking was held on Jan. 29, said Jalandoni, who was present during the ceremonies.

“Retail will be localized and feature Philippine architecture,” Jalandoni said. “It’s quite exciting as it is the first of its kind in the Philippines.”

The upcoming beachfront retail strip is strategically located beside the jetty port and is a walking distance from the El Nido airport.

Both Seda Lio and Shops at Lio have frontage to Lio’s four-kilometer beach stretch and offer a maximum view of the scenic Cadlao lagoon.

Seda Lio is envisioned to be a model for sustainable planning and construction in Lio, with more than 75 percent of its four-hectare site to be retained as open space. In terms of landscaping, ALI is designing the site to make “conscious” use of Palawan’s endemic plants, based on the primer.

The resort-hotel will have only three floors and strictly follow the restriction of building at least 40 meters away from the coastline.