Porac poised for progress with Alviera development

Porac is in for another transformation, one which will propel the once barren land to the topmost of business, leisure, institutional, residential and recreational destinations of Central Luzon. Progress meets the plains in the new 1,100-hectare estate development rising from Ayala Land, Inc. (ALI). The pioneering developer of masterplanned communities has partnered with Leonio Land to unveil Alviera, located just off the Porac Interchange along SCTEX.

“We see it as urban living, embraced by nature as we are building around the area’s scenic natural terrain. Nature plays a strong part of the Alviera experience. Alviera is envisioned to be the growth center of Central Luzon,” said Meean Dy, Strategic Landbank Management Group Head, and VP of Ayala Land.

ALI has built a reputation of keeping its promises. From the high-rises of the Makati Central Business District to Bonifacio Global City’s continuing development and to NUVALI’s sustainability commitments, ALI is a pioneer of masterplanned developments in the country.

An estate development of this size and scale will be the first of its kind for Central Luzon. Alviera is about five and half times larger than the Makati CBD and four times more than Bonifacio Global City.

The property is also accessible from NLEX, SCTEX and TPLEX, and is near Clark Airport and Subic Freeport, as well as other developments in Angeles, San Fernando and Tarlac City. Think of a hub for modern living on the Central Luzon map, and all signs will soon point to Alviera. It will be home, workplace, school and leisure to those seeking a blend of urban development and nature.

The first phase of the development comprises of the residential communities, university zones, business and industrial park, outdoor recreational attractions and a country club, is set to be launched this month.

Property seekers will have a choice of Ayala Land’s residential brands: Ayala Land Premier, Alveo Land and Avida Land. These three promise residential communities of landscaped views and rolling hills.

A destination for Porac leisure visitors will be the Alviera Country Club. Set in a sprawling six-hectare area, it will feature facilities for sports and leisure.

For the university zone, campuses will feature a conducive learning environment by being built around a natural setting of trees and open spaces.

“It is indeed another big bet – not just in peso terms, not just in terms of number of residential units we will construct or size of commercial area we will build. Yes, all that will follow. But first and foremost, today is a bet on a whole new region of our country that we believe has the potential to drive national progress,” added Dy.

SOURCE: http://www.mb.com.ph/porac-poised-for-progress-with-alviera-development/