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One industry leader who has embraced the digital platform is Ayala Corp. chairman and chief executive officer Jaime Augusto Zobel de Ayala.

In a post on July 1, 2016 in his Facebook page, JAZA – as he is fondly called – shared a selfie with the management team of Makati Development Corp., the construction company of Ayala Land Inc. (ALI), with the caption: “Visited the Management Team at Makati Development Corporation (MDC) –, a subsidiary of Ayala Land, today. Currently executing on 238 ongoing construction projects with a headcount of 46,000 employees. Currently the largest construction in the Philippines and probably one of the largest employers in the country. Very proud of the whole team!!”

An Ayala Corp. insider confirmed that JAZA is indeed the one posting the photos and writing the “those long captions that go with the photographs.” The business tycoon even took the photo with the MDC personnel himself with his selfie stick.

JAZA is also chairman of the board of directors of Globe Telecom, Bank of the Philippine Islands, and Integrated Microelectronics Inc.; vice chairman of the board of directors and member of the Executive Committee of ALI; vice chairman of Manila Water Co.; and co-chairman and trustee of Ayala Foundation, Inc. He also sits on the boards of various international and local business and socio-civic organizations.