SEDA expands footprint in Nuvali
By: Amy R. Remo – Reporter / @amyremoINQ Philippine Daily Inquirer / 05:50 AM October 20, 2018


In a short span of two years, Ayala Land’s hospitality chain Seda already saw the pressing need to expand in Nuvali.

Seda Nuvali general manager Jeffrey Enriquez recalled that when they started operations in 2014, the target then was to cater to the corporate segment, since the hotel in Sta. Rosa, Laguna, was near industrial parks. The following year, however, saw more of the weekenders—families and friends going on staycation—filling up their rooms.

“By the end of 2015, we saw our occupancy hitting 80 to 90 percent. We saw that there’s an opportunity so as early as 2016, there were already plans of a possible expansion,” Enriquez said in an interview at Seda Nuvali.

The said expansion, according to Enriquez, came about due to the growing demand for quality accommodations coming from industrial park locators who are bringing their foreign officials to the country, and from more Filipinos with an ever increasing purchasing power seeking for a weekend respite.

Construction for the expansion of Seda Nuvali began in March this year and its expected completion by early 2020 will see another tower adding 206 more rooms, to bring the hotel’s total capacity to 356 rooms.

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