Alviera “Glamping”

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Not quite glamping

A NOTCH above “roughing it” but not so fancy as “glamping” is what Ayala Land’s Alviera property in Pampanga is offering by the end of May.

Dubbed the Alviera Brightscape Campfest, the property’s first summer camp will be held at the SandBox adventure park. Offering thrill rides like a giant swing and a roller coaster zipline and activities like stargazing, survival skill tutorials and a concert, it’s a far cry from really being one with nature but it is promised to be just as fun. From May 30-31, campers will be provided with tents, free access to SandBox attractions, and a hearty breakfast come morning.

Other activities include kite-flying, a puppet theater performance, and drumming (led by the Adinkra Lumads Djembe community). Learn flow arts (poi, hoops and other props) with Flow Arts Philippines.

Capping it all off are special performances from the Lumad community and the Flow Arts people and a concert called Brightscape Music Jam featuring Barbie Almalbis, Imago, Quest, The Ransom Collective, Chocolate Factory, Brisom, Absolute Play, and the Lumads.

This overnight campfest is meant to give people a glimpse of what will be the 1,125 hectare (ha) Alviera property. If the public’s reception of SandBox since it was opened last year is any indication, Alviera is expecting the event to be very successful.

The camp organizer, Travel Factor, said they are preparing for 1,500 people to show up and join the fun. “I’m honestly quite surprised with the [SandBox’s] reception. I mean, it’s in the middle of nowhere, it’s a desert, it’s so hot, yet we offer something unique at the same time familiar. It sort of entices more people,” John R. Estacio, Alviera general manager, told BusinessWorld during a press conference on April 30.

Though Brightscape is not exactly “glamping” (glamour camping), Mr. Estacio hinted that they will be showing what the word really means in the future. Alviera, dubbed the “Nuvali of the North” (Nuvali is Ayala Land’s township located in Sta. Rosa, Laguna), is planned to become a mixed-use township with a Central Business District (CBD), a commercial area, an industrial park, a country club, university zones, a residential neighborhood, and a 300-ha river walkway park (including SandBox in the middle of the CBD).

But unlike Nuvali which was all about “sustainable development,” Alviera would be “rawer” as it is envisioned to be all about “urban-nature.” Huge tracts of land will be kept as is, with developments occurring only in designated places. “No development at all [in] the natural parts. That’s why we hosted Brightscape because it’s a glimpse of what you’ll eventually see [in Alviera],” Mr. Estacio explained. And because Porac, Pampanga where the property is located is not very urban, the company intends to keep the laid-back and more relaxed quality of a place that is far away from the city. “[We’re doing] things you do not associate with urban development. We would like to keep the area as raw as possible, as pristine, especially the mountainous areas,” he said. Mr. Estacio said that they are currently building the residential subdivision under the Avida brand which he said is already 80% sold since the launch in December.

Likewise, the industrial park launched in January already sold all the 18 lots, each measuring 1 ha to 1.4 ha, that will create around 4,000 jobs. Miriam College from Manila and Holy Angel University of Pampanga are also going to rise there in the future. Brightscape Campfest packages are available at The Day Adventurer (day-trip) is P1,990 per person and the Weekend Camper (overnight) is P2,990. Both packages include round trip transportation from Manila to Alviera (with travel insurance), free use of the SandBox, field day activities, the concert and an event kit. Overnighters have access to tents, breakfast and campsite-exclusive activities.

Tickets are also available via for P1,000 for the day-trip and P1,500 for overnight (sans transportation, event kit and tents, etc). — Zsarlene B. Chua –
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Alviera News

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Porac poised for progress with Alviera development

Porac is in for another transformation, one which will propel the once barren land to the topmost of business, leisure, institutional, residential and recreational destinations of Central Luzon. Progress meets the plains in the new 1,100-hectare estate development rising from Ayala Land, Inc. (ALI). The pioneering developer of masterplanned communities has partnered with Leonio Land to unveil Alviera, located just off the Porac Interchange along SCTEX.

“We see it as urban living, embraced by nature as we are building around the area’s scenic natural terrain. Nature plays a strong part of the Alviera experience. Alviera is envisioned to be the growth center of Central Luzon,” said Meean Dy, Strategic Landbank Management Group Head, and VP of Ayala Land.

ALI has built a reputation of keeping its promises. From the high-rises of the Makati Central Business District to Bonifacio Global City’s continuing development and to NUVALI’s sustainability commitments, ALI is a pioneer of masterplanned developments in the country.

An estate development of this size and scale will be the first of its kind for Central Luzon. Alviera is about five and half times larger than the Makati CBD and four times more than Bonifacio Global City.

The property is also accessible from NLEX, SCTEX and TPLEX, and is near Clark Airport and Subic Freeport, as well as other developments in Angeles, San Fernando and Tarlac City. Think of a hub for modern living on the Central Luzon map, and all signs will soon point to Alviera. It will be home, workplace, school and leisure to those seeking a blend of urban development and nature.

The first phase of the development comprises of the residential communities, university zones, business and industrial park, outdoor recreational attractions and a country club, is set to be launched this month.

Property seekers will have a choice of Ayala Land’s residential brands: Ayala Land Premier, Alveo Land and Avida Land. These three promise residential communities of landscaped views and rolling hills.

A destination for Porac leisure visitors will be the Alviera Country Club. Set in a sprawling six-hectare area, it will feature facilities for sports and leisure.

For the university zone, campuses will feature a conducive learning environment by being built around a natural setting of trees and open spaces.

“It is indeed another big bet – not just in peso terms, not just in terms of number of residential units we will construct or size of commercial area we will build. Yes, all that will follow. But first and foremost, today is a bet on a whole new region of our country that we believe has the potential to drive national progress,” added Dy.


Alviera News

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Alviera Industrial Park to boost local economy

PORAC — With the ground breaking ceremony Monday of the Alviera Industrial Park – Ayala Land’s first master planned estate in Central Luzon in partnership with Leonio Land Holdings – it is expected that this will jumpstart the economic activities here and will generate as much as 5,000 new jobs soon as it begins its first phase of development.

Governor Lilia Pineda said Pampanga is lucky and happy that Ayala Land Incorporated and Leonio Land Holdings chose to invest here in Porac.

“This is a manifestation that the Province of Pampanga is really ready for further development,” Pineda said.

Porac Mayor Condralito Dela Cruz said they are thankful that Porac has been chosen by Ayala Land and Leonio Land in putting an investment of P75-billion and added that it will surely put the town to speedy economic development and be one of the progressive towns in Central Luzon.

The Alviera Industrial Park is part of the multi-billion peso ($1.68 billion) investment of property giant Ayala Land Incorporated, transforming Alviera – a 1,100-hectare master planned township development in Central Luzon for over a 20-year period.

The property is envisioned to catapult Porac as the new growth center of Central Luzon and a major hub for commercial and business activity with its strategic location and seamless accessibility via North Luzon Expressway (NLEx) and Subic Clark Tarlac Expressway (SCTEx).

The Alviera Industrial Park is just 5 minutes away from Clark Airport, 45 minutes from Subic Freeport and 20 minutes from Angeles City and the City of San Fernando.It is also just 1.5 hours away from Quezon City.

Dela Cruz said the Alviera Industrial Park will cover 30-hectares right from the entrance of the development site and added that they look forward to its successful completion.

“The industrial park will offer locators the opportunity to purchase, and not just lease, industrial lots. Standard factory buildings (SFBs) will also be available for lease,” he said.

He noted that local businesses with products for export have already expressed interest in locating to the Alviera Industrial Park.

The Alviera Industrial Park, which is registered with the Philippine Economic Zone Authority, has received strong interests from local manufacturers with export products, as well as Taiwanese and Korean manufacturers.
This will initially offer 16 lots at 1 to 1.5 hectares in size and will be sold to non-polluting light industries at P15,000 ($336.90) per square meter.

The groundbreaking ceremony held in Barangay Hacienda Dolores was also graced by Philippine Economic Zone Authority Deputy Director General Tereso Panga and executives of Leonio Land Holdings – Chairman Leonardo Leonio, Managing Director Clarissa Leonio – Asuncion, Directors Carlo Leonio, Claire Leonio –Guiyab, Ayala Land executives headed by president and CEO Bobby Dy, Senior Vice President Meann Dy, Vice President Rowena Tomeldan, Vice-Mayor Dexter David, Hacienda Dolores Barangay Chairman Rosendo Pineda and council members. (Joel P. Mapiles/Pampanga PIO)


For Ayala Land Premier inquiries:
M: +63.917.502.9252
T: (02)577.27.12

Alviera News

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Alviera township to create 5,000 new jobs in initial development



Ayala Land, Inc. (ALI), in partnership with Leonio Land, has launched Alviera, a 1,100-hectare masterplanned community that will generate as much as 5,000 new jobs as it begins its first phase of development. The property is envisioned to catapult Porac as the new growth center of Central Luzon and a major hub for commercial and business activity with its strategic location and seamless accessibility via NLEX and SCTEX.

Alviera is just 5 minutes away from Clark Airport, 45 minutes from Subic Freeport and 20 minutes from Angeles City and San Fernando City. Alviera is also just 1.5 hours away from Quezon City.

Phase one of the development will include a PEZA-registered industrial park, two universities, residential communities and a country club. Phase one investment is estimated at P8 billion for ALI and its partners over three years.
Alviera is expected to create a community with about 20,000 office and industrial workers, 65,000 residents, and 20,000 students over the next 20 years of development.

The Alviera Industrial Park will cover 30-hectares right at the entrance of the development. It will offer locators the opportunity to purchase, and not just lease, industrial lots. Standard factory buildings (SFBs) will also be available for lease.
“Local businesses with products for export have already expressed interest in locating to the Alviera Industrial Park. We hope to attract international manufacturers in light industries as well, perhaps from Korea and Taiwan,” said Rowena Tomeldan, ALI Vice President and head of the Commercial Business Group.

All three ALI residential brands: Ayala Land Premier, Alveo Land, and Avida Land will develop residential communities catering to a wide ranging market. Ayala Land Premier is set to create another Forbes Park with average lot cuts at 800 sqm. Young families might prefer Alveo Land units beside a Manila-based school. Avida Land will offer affordable house and lot packages. Over 1,500 residential units will rise in Alviera Phase 1.

The Alviera Country Club will be built in a highly elevated area about 6 hectares in size, with swimming pools, sports facilities, spa and sauna, function halls and restaurants. It will offer great views of the Porac Mountain Range and the future Alviera Town Center. The country club is envisioned to gather the whole Alviera community together.

Holy Angel University (HAU) and Miriam College (MC) will be the first educational institutions in Alviera. HAU, Pampanga’s largest university and known for its business and engineering programs, will offer the same quality programs in Alviera while Miriam College, a progressive school which has campuses in Quezon City and NUVALI, will be exploring new learning systems in the creative fields. Both HAU and MC will offer programs for grade school, high school, and college in sprawling campuses.

There will also be a mall, office buildings, hotel, hospital, transport terminal, and parks later in the development.
“We are known for large-scale, masterplanned, mixed-use and sustainable communities that become thriving economic centers in their respective regions. These growth centers serve as platforms for Ayala Land’s various product offerings, integrating into thriving communities that generate value over time,” said ALI Vice President and head of Strategic Landbank Management Group Meean Dy.

ALI has established many northern developments including world-class malls TriNoma and Fairview Terraces, MarQuee Mall in Angeles, Pampanga, and Harbor Point in the Subic Bay Freeport Zone. Residential communities such as MarQuee Place and MarQuee Residences, condo living in Vertis North, and Altaraza in San Jose del Monte, Bulacan all point to ALI’s vision of northern growth.
With Alviera, its first large-scale estate development in the region, ALI and Leonio Land, will bring an enhanced quality of living for even more people in the region.


M: +63.917.502.9252
T: (02)577.27.12