Reshaping Land, Reshaping Lives

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At Ayala Land, Inc., we don’t just reshape land – we reshape lives. We create spaces that inspire, and reshape communities – whether through walkable estates that encourage healthy living, leisure experiences that give shape to special memories, workspaces where goals are made and achieved, or homes where families are nurtured. We reshape potential into engines of growth and economic development for more Filipinos.

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COCO MIDEL
M: +63.917.502.9252
E: coco.ayala@gmail.com
REBL 5279 / HLURB 000327

Ayala News

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Under the streets and dreaming
By Igan D’bayan (The Philippine Star) | Updated July 6, 2015 – 12:00am
SOURCE:http://www.philstar.com/arts-and-culture/2015/07/06/1473689/under-streets-and-dreaming

MANILA, Philippines – Moscow maybe gray, mostly granite and immaculate with snow (on some days, above ground) but underground, in the metro stations, it is a different story altogether. Each is like palatial spaceship radiating with throbbing artificial suns: Elektrozavodskaya, Mayakovskaya, Shosse Entuziastov, Nakhimovsky Prospekt. Each stop is like an everyday commute through time and space and alternative histories. These stunningly futuristic, steampunk-like stations give the city (already boasting a Dostoevsky-and-Tolstoy level of coolness with its Bolshois, cosmonauts, revolutions and human drama by the Moskva) infinitely more charm. So, when we heard the city of Makati is turning its underpasses into art enclaves, we had to check them out for ourselves.

“Makati is rich in history and heritage, but our vision is to make the city even more beautiful through something as simple as art murals,” explained Dave Balangue, president of MaCEA (Makati Commercial Estate Association). “Beyond aesthetics, we want to promote Makati as a livable city and to give a more enhancing experience to pedestrians.”

Last year, Balangue and company approached Ayala Land Inc. and Art Fair Philippines to develop murals in the Makati Ave. and Legaspi areas. This time, MaCEA has partnered with four corporations — Nestle, Security Bank, RCBC and Shell — in transforming each underground space into something else entirely.

Art is an extension of Ayala, according to Ayala Land Inc. assistant VP and head of corporate brand marketing Cathy Bengzon. “It is important to see beyond the infrastructure. Those kinds of artwork will not only make pedestrians forget that they’ve been walking a long time, but — more importantly — will inspire and uplift them.”

At the press launch, Nestle’s Kitkat was represented by Gian Ricalde of J. Walter Thompson. The Sedeno underpass has been festooned with “patterns of ‘breakers,’” a sort of message to the hardworking employees in Makati to, as the slogan goes, “Take a break.” Ricalde explained, “We’re so used to a particular way of thinking, a certain way of doing things, but art opens up minds of people.”

Geraldine Dy of Security Bank said the motif for the Paseo de Roxas underpass is “the company as rocket-launcher” for the youth to reach for the stars and follow their dreams — whatever they may be. “When we started working on the mural, we wanted to have this sense of motion going through the tunnel.” Security Bank EVP Belen Lim added, “In a city, all see are traffic lights and CCTV cameras, it’s time for us to see something more interesting.”

The idea of RCBC, which was in charge of the V.A. Rufino underpass, was to illustrate its role in “bridging community gaps” and “building blocks of development.” RCBC marketing support services head Letty Armada said the mural focuses on its corporate social responsibility initiatives as well as its e-banking services. “With our Yuchengco Museum, art is already an important part of our company.”

Shell’s Paulo Gavino revealed how some of the winners in the company’s art competition created the Salcedo underpass mural. “It’s a collaboration among 10 past winners of the Shell National Student Art Competition. For the past 47 years, we’ve been nurturing student artists. We are all here for business, but art is all about enriching lives.”

Moscow and Makati, well, the difference is interstellar. But for the Makati pedestrians working their tails off every day for the almighty wage, it will be refreshing to look up when they’re walking through any of the particular tunnels, expecting to see blankness.

Seeing, instead, a stun of colors.

Driving Along Ayala Avenue

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Hi Everyone,

Check out my amateur video driving along Ayala Avenue, Makati. Enjoy!

COCO MIDEL
M: +63.917.502.9252
E: coco.ayala@gmail.com
CC midel.jerico@ayalaland.com.ph
PRC License 0005279 / HLURB 001035

From Wikipedia, the free encyclopedia

Ayala Avenue is a major thoroughfare in Makati, Philippines. It is one of the busiest roads in Metro Manila, crossing through the heart of the Makati Central Business District. Part of Ayala Avenue forms Circumferential Road 3. Because of the many businesses located along the avenue, Ayala Avenue is nicknamed the Wall Street of the Philippines. It is also a major link between Epifanio de los Santos Avenue (EDSA) and Metropolitan Avenue.

COCO MIDEL
M: +63.917.502.9252
E: coco.ayala@gmail.com
CC midel.jerico@ayalaland.com.ph
PRC License 0005279 / HLURB 001035

 

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Driving from Makati To BGC Video

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Hi Everyone,

Check out my video driving from Makati to BGC via McKinley Road! Enjoy!

COCO MIDEL
M: +63.917.502.9252
E: coco.ayala@gmail.com
CC midel.jerico@ayalaland.com.ph
PRC License 0005279 / HLURB 001035

From Wikipedia:

“McKinley Road is a tree-lined avenue linking the central business districts of Makati and Bonifacio Global City in Metro Manila, Philippines. It is a continuation of Ayala Avenue, south of Epifanio de los Santos Avenue (EDSA), which runs for approximately 1.9 kilometers (1.2 miles) through the affluent neighborhoods of Forbes Park and Dasmariñas Village. It is home to the exclusive Manila Polo Club and the Manila Golf and Country Club.
McKinley Road has a residential character dominated by mansions with high walls and elaborate gates. At its centerpiece is the Spanish Mission style Santuario de San Antonio church that faces the San Antonio Plaza, the main public square of Forbes Park. A small arcade stands on the opposite side of the plaza which houses a Rustan’s grocery, a gourmet deli, a few cafés and a bookstore. The rest of Forbes Park on both sides of McKinley is closed to non-residents.”

COCO MIDEL
M: +63.917.502.9252
E: coco.ayala@gmail.com
CC midel.jerico@ayalaland.com.ph
PRC License 0005279 / HLURB 001035

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Ayala Center Video Tour

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Hi Everyone,

Check out my amateur video tour of Ayala Center! Enjoy!

COCO MIDEL
M: +63.917.502.9252
E: coco.ayala@gmail.com
CC midel.jerico@ayalaland.com.ph
PRC License 0005279 / HLURB 001035

 
From Wikipedia:

“The Ayala Center is a major commercial development operated by Ayala Land located in the Makati Central Business District in Metro Manila, Philippines. The center is now a premier shopping and cultural district in the metropolis because of its wide array of shopping, entertainment and cultural offerings.

The Ayala Center is a recreational, shopping, dining, and entertainment development located in the heart of Makati. Its location places it virtually at the heart of the country’s commercial and business center. It is bounded by Ayala Avenue on the east, Epifanio de los Santos Avenue (EDSA) on the south, Arnaiz Avenue on the west, and to north by Legazpi Street and Paseo de Roxas. The Ayala MRT Station of the MRT Line 3 serves the area.[2] The development originally started with a number of separate shopping arcades and Greenbelt Park before expanding to cover over 50 hectares{of facilities.[3] Today the complex now includes several malls, each with its own shopping and restaurant arcades and cinemas; three department stores, a number of hotels; and the Ayala Museum, showcasing exhibits on Philippine history and art.”

COCO MIDEL
M: +63.917.502.9252
E: coco.ayala@gmail.com
CC midel.jerico@ayalaland.com.ph
PRC License 0005279 / HLURB 001035

KEY WORDS ayala center makati garden towers video park terraces video raffles video ayala land premier video coco midel virtual tripper virtualtripper

Join AYALA LAND PREMIER

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We offer a very rewarding opportunity – both financially and experience wise. We provide the venue to fast track the achievement of your goals.
Joining Ayala Land Premier doesn’t just mean joining the fastest growing real estate company in the country today, it means building a lasting partnership with the most prestigious land developer in the Philippines, Ayala Land Inc.

Interested applicants may send their resume to:

coco.ayala@gmail.com
cc midel.jerico@ayalaland.com.ph
For more information, call 0917-5029252 or 577-2712

 

I’M BACK!!!!

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hello readers,

after months of inactivity, i’M finally back again.
Here to give the latest tidbits, insights, and most relevant info
on AYALA LAND PREMIER properties.

Again, as i used to say, feel free to contact me anytime.

Your AYALA LAND Guide,

COCO MIDEL
Mobile +63 917-50-AYALA (29252)
Email midel.jerico@ayalaland.com.ph / coco.ayala@gmail.com

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