Investors Go for High-End

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Investors still going after high-end development, Ayala units says
Written by Miguel Camus / Reporter
WEDNESDAY, 24 JUNE 2009 20:09

INVESTORS reeling from the financial crisis have begun to turn to the relative safety of property investments, said Ayala Land Premier (ALP), the high-end land development unit of listed builder Ayala Land Inc. (ALI).

“People are going back to basics and have simplified their investment portfolios. [Philippine] real estate has a good track record in producing good returns,” said Ayala Land president Antonio Aquino.

Speaking to select business reporters during a company-organized briefing yesterday, Aquino said ALP is seeing a positive trend in terms of reservations, which surprisingly reported four months of consecutive growth since February. He said this followed five months of uncertainty which pulled first-quarter sales down by a tenth to P7.41 billion.

Reservation sales are considered a primary demand indicator by the real-estate firm. Aquino said June reservation sales breached P1 billion, or about double the figure reported in January this year.

“And July is expected to outperform June,” said Aquino.

“When [people] start talking in terms of the remittance slowdown, that has been more than made up for  by the domestic market.  This is a case where the fairly good domestic market is helping push things along,” said Aquino.

He said ALP buyers typically belong to the upper-income socioeconomic bracket, given that the high-end firm’s typical prices for units range from P4 million to over P20 million.

Aquino also pointed out that the same trend in uptakes was seen in the ALI’s middle-income and affordable units under Alveo Land and Avida Land respectively.

Currently, local clients make up between 85 percent and 90 percent of ALP project buyers, with the remainder from overseas, mostly those based in the US.

Meanwhile, ALP senior vice president and group head Bernard Dy said the company is looking at a better second half also because of the better quality of investors.  He said the bulk of the buyers are either end-users or long-term investors as opposed to speculative buyers who look to sell properties within a year of purchase to book immediate profits.

Aquino said ALI is also looking to launch more projects, particularly in the second half of the year. The publicly traded firm has allotted P17.4 billion in capital expenditures for ongoing and new projects this year, of which only between P7 billion and P8 billion has been spent, Aquino estimated.

“We have a fairly healthy level of inventory today,” said Aquino, who noted that the firm will raise it’s inventory to match the market’s demand.

ALI was established after parent Ayala Corp.n decided to spin off its real-estate division into an independent subsidiary to focus on its real- estate business



Ayala Sales Getting Better

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Property sales start to recover — Ayala

By Jenniffer B. Austria


Ayala Land Inc. said yesterday it is starting to see the recovery of the high-end property market as reflected by a resurgence in reservation sales from March to May.

Ayala Land president Antonino Aquino in a briefing attributed the recovery of the high-end market to strong sales from local buyers.

“This is a case where good domestic market is the one helping push things along. The slowdown in the remittance has more than made up for by the domestic market,” Aquino said.

Figures showed that reservations sales of Ayala Land Premier, the company catering to the high-end market, rose 52 percent in March, 7 percent in April and 52 percent in May. Reservation sales in June are expected to approximate the growth in May.

“It was really the high-end market that was affected by the global financial crisis. But what we are seeing now is that high-end market is on the upswing. Over the last four months, we see positive trend in terms of sales for the high-end segment,” Aquino said.

Aquino hopes that the trend will continue in the second half of the year barring further turmoil in the global markets.

“The trendline is good and, of course, everything is premised there will be no further stressed on the global side. There is really nothing wrong on the domestic front. We continue to be fairly good,” Aquino said.

Sales to migrant Filipino workers remained weak as the bulk of the company’s sales of high-end projects come from United States, which has been badly hit by the financial crisis.

From a high of 30 percent, sales of Ayala Land Premier projects from migrant workers now account only for 10 percent to 15 percent.

Serendra Penthouse Unit

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I’ll make this one sweet and simple –

If you want the best, and if you have what it takes, here it is:


* Unit 40C

* Penthouse Unit

* Bi-Level

* 414 sqm or 4456 sqft

* 3 Parking slots


PhP 61.2M (all-inclusive of taxes, doc stamps) or USD 1.27M

* PhP 11.88M downpayment or USD 247,000

* PhP 1M monthly amortization  or USD 27,795 until turnover, starting Jan 2013


Bonifacio Global City, Metro Manila, Philippines

Undoubtedly, there are only a select few out there who can afford this. How we all wish we belong to them.

Feel free to have me contacted by your assistant if you are interested.



Ayala Land Premier

Mobile +63 917 580 2013



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Abrio Update

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abrio in nuvali

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Ayala Westgrove Update

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Ayala Greenfield Update

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Ayala Weekly June 15-21

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June 15-21, 2009

abrio logo

· Last call for Abrio!

· 6 LOTS to go:

o B11 L10         (1,096 sqm)            P16.9M

o B11 L22         (909 sqm)               P13.71M

o B11 L24         (1,031 sqm)            P15.55M

o B11 L25         (970 sqm)               P14.63M

o B12 L10         (1,015 sqm)            P14.51M

o B16 L17         (946 sqm)               P13.84M

anvaya logo

· Anvaya Cove New phase to open, end of July 2009, watch out!

o Great views of South China Sea horizon

ayala greenfield estates logo

· Ayala Greenfield Estates nears the launch date of Phase 6

· Best lots to be opened first

· For those who have been waiting for lots fronting the Laguna de Bay, this is your chance

· We are already accepting Letter Of Intent (LOI)

ayala westgrove heights logo

· Ayala Westgrove Heights will have an OPEN HOUSE this Sunday, 21-June-09

· Be part of the guest list!

· Feel free to contact us if you want to attend


· Last call for Montecito Tranche 1 lots!

· 5 LOTS to go:

o B6 L15          (866 sqm)     P9.95M

o B6 L26          (939 sqm)     P9.43M

o B6 L27          (1,142 sqm)   P11.54M

o B8 L6            (957 sqm)     P13.73M

o B8 L11          (752 sqm)     P10.79M

serendra logo

· One Serendra PROMO!

· Save up to P1.5M for a 1-BR

That’s it for this week!

More inside-scoop next time!

Feel free to contact me if you have concerns.

Thank you very much. Take care & God bless!

Your Ayala Land Guide,


Mobile 0917 680 2013


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Giving back, Ayala style

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Giving back, Ayala style

By Tina Arceo-Dumlao

Philippine Daily Inquirer
First Posted 01:23:00 06/14/2009


Filed Under: Corporate social responsibility, Corporate Profiles, Economy and Business and Finance

MANILA, Philippines – It is no accident that the Ayala group of companies is today’s oldest, largest and most profitable conglomerate with leading market positions in real estate development, banking, telecommunications, water distribution, electronics manufacturing, business process outsourcing, and automotive dealership.

By looking well into the future and taking measured and yet nimble steps, the group was able to seize opportunities as they inevitably arose throughout its 175-year history, refusing to be slowed down by cataclysmic events such as two world wars and the peaks and valleys of the world and Philippine economies.

Thus, the group has come a long way from the small trading house called Ayala y Cia put up in 1834 by the first generation of intrepid Zobels, who came from Spain to seek their fortunes in the Philippines, into the diversified group it is today, with the reins firmly held by the eighth generation of Zobels.

And from the day Ayala y Cia was established, the group never lost sight of the principle that it owes its enviable success to the Filipinos who put their hard-earned money in its wide range of products and services.

This is why as the group expanded, its ways of giving back to the country and the people with whom its history is inextricably linked did, too.

At first, Ayala’s projects were philanthropic in nature, with money going into a number of worthy causes starting with the establishment by Doña Margarita Roxas de Ayala of the Colegio de la Immaculada Concepcion Concordia in 1856, an exclusive school for girls that exists to this day, which was followed in 1910 by the company’s funding of National Artist Fernando Amorsolo’s art education in Europe and the development of low-cost housing and cottage industries for the poor that were sorely needed in the aftermath of World War II.

Then in 1961, with the group now firmly entrenched in a number of industries vital to the Philippines’ economic growth such as banking and real estate, the group decided to put more order into its social development work and organized it under Filipinas Foundation, the precursor of Ayala Foundation, which directed philanthropic work.

Under Filipinas Foundation, the country’s first corporate foundation, the group provided land in 1969 for the site of the Asian Institute of Management, one of the leading higher education centers in the region and then in 1974 opened the Ayala Museum, with its treasure trove of archaeological finds and art collection, to the public.

More projects congruent with the Filipinas Foundation’s vision to help improve the lives of the less privileged followed in quick succession. Its work reached a turning point in 1986, following the Edsa revolution that saw the Philippines return to the democracy with the ascent to power of President Corazon C. Aquino.

It was also at that time when brothers Jaime Augusto and Fernando came home to the Philippines from studies abroad to see how they can contribute to national development, in the same way their father and their father’s father did before them.

Jaime Augusto, the current chairman and CEO of Ayala Corp., recalls the excitement in the company to do even more as the Philippines basked in the glory of toppling a dictatorship without dropping a single drop of blood on the city streets.

“The democratic restoration after Edsa created an impetus and an opportunity for a company like Ayala to reexamine its contribution to nation building. Our father, who was then CEO, wanted Fernando and I to lead in that corporate reexamination through the Ayala Foundation, which at the time, operated separately and independently from the companies within our group,” Zobel explains in an interview.

That reexamination led to the tighter integration between the work of the foundation – the name of which was changed from Filipinas Foundation to Ayala Foundation in 1990 –and that of the growing number of companies under the umbrella of Ayala Corp.

Thus, even before corporate social responsibility (CSR) became the buzzword that it is today, Ayala was already putting the concept in practice and unleashing its full potential. The staff of the foundation and no less than the chief executive officers of the different companies came together in one table to hammer out ways they can leverage on each other’s strength to help solve society’s ills.

That exercise marked the first step in integrating CSR in the strategic business model and the education became the top priority.

The Ayala group has always believed that improving the quality of education in the Philippines was the fundamental problem as well as fundamental solution to creating a brighter future for the country.

The ambitious programs born out of the sharper focus on education was the Center of Excellence in Public Elementary Education in 1998, which gave very bright children from lower income families access to top quality basic education; followed the next year by the Ayala Young Leaders Congress that sought to foster values-based leadership among the young, and Children’s Hour, which encouraged individuals and corporations to share an hour of their time to help raise the quality of life of Filipino children in need.

Then in 2004, the new Ayala Museum in its new home in Greenbelt 4 was dedicated to the Filipino people and continues on its mission to enhance Filipino pride in their history and heritage.

Members of the Ayala group such as the Bank of the Philippine Islands, Ayala Land Inc. and Globe Telecom immediately lent their support to these vital programs in education. However, these flagship projects remained mainly under the ambit of Ayala Foundation with the companies providing needed funds and expertise.

The Ayala group wanted to do even more and its response to the challenge was to launch in 2007 of the Ayala Social Initiatives (ASI).

ASI called on the individual companies as well as the group itself to pursue their own corporate social responsibility projects and align them with their core business. In this way, as they do good, they will do well, and not just for a few months or years, but over the long haul.

And to ensure maximum impact and avoid spreading themselves too thin, the group limited the areas of engagement to three: Education, entrepreneurship and environment, which it deemed the most pressing problems facing the country and, at the same, presented the brightest opportunities to make a difference.

Zobel stresses that the ASI is not just about regrouping CSR activities under three themes. The 3Es – education, entrepreneurship and environment – now form the triangle of the group’s intensive practice of CSR both at the group level and down to the individual companies and business units.

“Through education and entrepreneurship, we provide those in need with opportunities to become their own agents of change,” Zobel says, “By working for a sustainable environment, we provide a greater number of people with a physical and social ecosystem that continually upgrades their standard of living.”

Ayala Land Inc., which depends on a healthy environment for its long-term prospects, is taking the lead in environment protection and its Solid Waste Management program is its flagship project.

By getting the companies and individuals under its wide area of influence to reduce, reuse and recycle, it contributes to the solution to global warming and at the same time enhancing the value of its projects.

The Bank of the Philippine Islands and Globe Telecom Inc., on the other hand, have embarked on projects that promote entrepreneurship, a surefire way of rescuing the less privileged from the depths of poverty.

BPI set aside a P500-million fund for microfinance that small entrepreneurs can tap, while Globe has its program enabling microentrepreneurs to have another source of income by selling phone credits.

In education, where the stakes are higher, the group decided to go beyond its borders and seek partners who share its vision of a better and more prosperous Philippines for all. It is true after all, more hands make work light. And there is much to be done.

One landmark example of partnership is the Gearing up Internet Literacy and Access for Students (Gilas), which has an ambitious goal of connecting all public schools to the Internet. With Gilas, rivals such as Globe and Smart Telecom can leave competition behind and instead harness their strength to help bridge the digital divide.

Some 1,000 schools have already been connected to the wonders of the Internet through Gilas and another 1,000 are expected to be added by the end of 2008, thus enabling Gilas to reach a million high school students by the end of the year.

The group would not have been able to do the task alone – even with the resources and talent at its disposal – and it is letting up on the work of seeking more partners for more programs. The enormity of the tasks ahead demands no less.

Yet, despite the daunting challenges ahead, the Ayala group approaches its work with the enthusiasm and the energy that have been with it since the seeds of the conglomerate were planted 175 years ago.

It is confident that with its new approach and unwavering vision, it does not only see clearly the world it seeks, it is also on its way to make it a reality.

To know more about Ayala Land properties, feel free to call me at +63 917 580 2013, or email me at



Ayala Land Premier

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Nuvali News

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Evo-living at Nuvali

by Diana A. Uy

SOURCE: Manila Standard Today

Nuvali, Ayala Land’s latest real estate development straddling the cities of Sta. Rosa and Calamba, Laguna, could be any tech-smart environmentalist’s slice of heaven on Earth.

Vince Tan, executive vice president and head of planning group at Ayala Land, says it could be the nerve center of a new life in the South.

Envisioned to be the benchmark for sustainable living, Nuvali (from the words “Nova” or star in Latin and “Valley”) is sparing no expense in creating a revolutionary lifestyle community that nourishes itself from the immediate environs and careful planning.

“Nuvali is a new way of living,” says Rex Mendoza, senior vice president and head of corporate sales and marketing group at Ayala Land Inc., “What we want to show you is evo-living, which is the seamless weaving of life, nature and technology in one community. Nuvali is not simply a present for Ayala Land. It is actually a future. What we want to say here is that we have the history and the heritage. We learn from our past and we use what we’ve done in the past in order to take people into the higher level of living into the future. We know that there are new concerns, new needs. And for that reason evo-living is the answer for that new needs, new performance.”

Eco-friendly and environmentally sustainable

The more than 1,700-hectare property, formerly a vast sugar plantation owned by the Yulo family, has just finished its phase 1 development and now boasts of lifestyle, commercial and residential centers that could soon rival Makati’s financial district albeit “greener” and far more technologically-efficient and smarter. Nuvali takes pride in three fundamental pillars to realize such an ambitious undertaking: environmental, social and economic. So much so that Nuvali makes sure each development highlights water conservation and reuse, energy efficiency and proper waste management. Privately-managed mass transport systems using eco-friendly vehicles are also given top priority to provide dwellers utmost navigation convenience. This is apart from the mandatory 50- percent balance of open and built spaces, as well as maintaining a tree-to-house ratio to reduce soil erosion and encourage water retention. Now, it is actually possible for pedestrians to bike and/or walk around their immediate environs thanks to dedicated tree-lined bike paths and walkways.

Some of the new technologies include a dual-piping system, made sustainable by the 4-hectare lake that serves as rainwater reservoir. Streets make use of bioswales and permeable paving that help recharge the aquifer and reduce downstream effects. Homes and buildings maximize the use of natural lighting and conditions.

Work and play

Nuvali is home to a 46-hectare Lakeside Evozone, a commercial hub named a Special Economic Zone by the Philippine Economic Zone Authority. It is set in a campus-type environment with generous open spaces, landscaped parks and sidewalks, parking areas with permeable surface, and located near the retail center and the Nuvali transport terminal area. Evozone will soon be home to Conti’s Pastry Shop and Restaurant, Domo Tomo, Florabel, McDonald’s, Nature Cafe, Yellow Cab, Timezone, National Book Store, Mercury Drug, to name a few. There is also the Evoliving Center meant to showcase Nuvali’s latest developments and sustainability efforts. One Evotech, on the other hand, can provide a healthy work environment for employees of BPOs and other retail shops, as well. In fact, thanks to its built-in bike ramps, professionals and shoppers alike can conveniently bike their way around the building while enjoying scenic open areas. Convergys is already enjoying such pleasurable working ambiance.

Living spaces

Depending on one’s budget, Nuvali also offers four residential areas each offering their own unique charm and environmental advocacy: exclusive Abrio, affordable and “eco-friendly” Avida Settings, family-oriented Treveia and upscale Montecito.

Avida Settings, developed by Avida Land, stands out for its cost-effective approach and “contemporary neighborhood patterns.” The Green Ribbon pattern for example, reveals a neighborhood sharing one garden right at their own doorsteps. Houses also make use of reusable and recyclable materials (like cushions made of Zesto packaging) in keeping with Nuvali’s sustainable environment campaign. Courtyard, though almost similar in concept with the Green Ribbon, provides a more private, intimate setting.

“It is not really a sacrifice to be sustainable,” says Mendoza, “It is doing things responsibly and doing things right.”

Echoing Mendoza, Tan waxes sentimental when he defines what makes Nuvali tick.

“Nuvali is going back to the values of the past, respect for nature, a simple life in the community that is rich in beautiful interaction.”


If you are intererested in Nuvali and its residential or commercial properties, please contact me. Thank you!

Your Ayala Land Guide,


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